Shalom TV is a Non-News Channel having Socio-Cultural infotainment content. The subjects of culture, arts, music, spirituality, health & fitness, education, awareness, social values, history and philosophy encompass the programming of the channel. The U. S. P is a clean and value based family viewing provided in a unique mix of information and entertain ment. All the common formats of content i.e. interviews, musical shows, competition, quizzes, chat shows, short films, children's programs etc, are maintained.